Helix Sleep, the Phoenix-based direct-to-consumer sleep brand, announced a new retail partnership with Southern California-based mattress retailer Sit ‘n Sleep.
“We’re thrilled to bring on Sit ‘n Sleep as another valued retail partner,” said Jerry Lin, executive vice president of strategy and operations at 3Z Brands. “Sit ‘n Sleep is an iconic brand and a trusted household name across Southern California. Their commitment to helping people find the right mattress for their specific sleep needs, body type and health aligns perfectly with the mission of our retail program, making this a perfect partnership. We are thrilled to collaborate with a company that shares our brand ethos as we work to make Helix products more accessible across the United States.”
According to a news release, Sit ‘n Sleep will carry five of Helix’s top-selling mattresses in their stores across Southern California starting this month. Sit ‘n Sleep will be the first retailer to offer the Helix Premier mattress, an all-new hybrid model designed exclusively for brick-and-mortar stores. The Helix Premier mattress offers ultra-high-density comfort with seven designed layers, including high-density memory foams, advanced GlacioTex Elite technology, full perimeter edge support and ultra-supportive zoned lumbar coils.
Sit ‘n Sleep will also carry Helix’s best-selling Midnight lineup, including the Midnight Core and Midnight Luxe. Customers can upgrade to the GlacioTex cooling cover on both the Midnight Core and Midnight Luxe models. Sit ‘n Sleep will also offer Helix’s Twilight Luxe model, a premium firm mattress designed to support side sleepers, and Helix Kids, a flippable, supportive sleep solution for kids, the news release said.
“We’re thrilled to have added Helix to our brand assortment,” said Nelson Bercier, president of Sit ‘n Sleep. “They started with a great rollout to our sales associates, and products sold from day one. Helix has proven to be a strong contender in product assortment.”
