New Sealy showroom featured the redesigned Posturepedic.
Tempur Sealy now hosts three showrooms at Las Vegas Market—Sealy, Stearns & Foster and Tempur-Pedic, on the 14th and 15th floors of Building C—and the mattress major did a good job of shaking things up in each one last week.
“Posturepedic is about America,” said Allen Platek, Tempur Sealy vice president of new product development, as he walked us through the new, brightly lit Sealy space. 2015 is the 65th anniversary of the iconic Sealy Posturepedic brand, which was reborn at this show with a whole new 21st-century zeitgeist (if it’s OK to use ‘zeitgeist’ when discussing mattresses). This is no longer your grandmother’s Posturepedic.
Sealy Posturepedic ‘bordered’ on modern.
Not only is Posturepedic “power-packed” with new features for superb center-core support and a superior seat edge, Platek said, the 38 mattresses have a whole new look with unquilted, crisp contemporary, charcoal borders and stretch-knit tops.
Swank solo showroom for Stearns & Foster
With an emphasis on back support, this is what’s inside the three-series Posturepedic lineup. All beds contain Sealy Embrace wrapped coils (that’s a first), a CoreSupport Center with enhanced lumbar support and durability. Also, a new labeling and color-coding system helps consumers and sales associates navigate the line. The Posturepedic Premier Hybrid Series is the cornerstone of the collection, with its half foam, half spring design that includes 30% more coils in the center section. The Posturepedic Plus Series offers more premium encased coils topped with a thicker layer of memory foam than the Posturepedic Series.
New Stearns & Foster featured channel-quilted, ‘designer-inspired’ fabric on the foundation, paired with sleek, contemporary mattress borders.
For the first time, the luxury Stearns & Foster brand had its own showroom. The space had an understated elegance and warmth, with dark woods, chocolate fabrics and an overall wood-paneled-library feel. For someone addicted to Downton Abbey (BTW, season five is currently airing), I felt completely at home here. There were objects on shelves related to the brand’s long heritage that made you want to linger and look, too.
I was startled to see the smooth, unquilted mattress borders–surely, that’s a first for the S&F brand–but the bed’s vertically quilted damask foundation put all the Ritz and glitz back.
Over in the Tempur-Pedic showroom, “sales were on fire” for all-new Tempur-Flex, said Mike Sileck, Tempur-Pedic brand manager. Arguably, this show’s biggest news, this Tempur-Pedic collection containing microcoils and faster-response foam in the cushion did, indeed, have a “slightly springy” feel. Who would have thought the brand that put specialty sleep on the map would one day introduce a model with coils!
