Specialty mattress maker Dormeo North America, with headquarters in Plano, Texas, announced that BedMart Mattress Superstores won its pillow drawing held during the Winter Las Vegas Market in January. The Portland, Oregon-based sleep shop chain received 800 Dormeo pillows made with the company’s signature memory foam springs.
“Our company is known for its big promotions,” said Jon Stowe, Dormeo chief executive officer. “Last year, we gave away a Range Rover. This past market, we wanted to introduce Dormeo to a new group of retailers. (The drawing) drove new customers into our showroom and gave us the opportunity to show them our whole collection.”