BY BARBARA T. NELLES
Fit for humans I rest-test one of the new Serta iComfort pet beds.
It was a lazy Las Vegas Market this week–with light traffic in bedding halls and fewer product launches among bedding exhibitors than at past summer shows. I saw a handful of new mattress collections, some product redesigns and new technologies, as well as quite a few pillows.
But, quiet shows make it a lot easier for reporters–and industry suppliers–to chat up exhibitors. And that is what I/we did this week.
What’s more, I had tremendous fun with Twitter video tweets, convincing many bedding vendors to star in 30-second video tweets from the show floor. They were tweeted by @SleepSavvyMag and retweeted by @BedTimesMag. Please follow both publications on Twitter, if you aren’t already, and we’ll follow you back.
In the videos, some mattress and sleep accessories exhibitors discuss a new product or technology, others share their thoughts on the #bestthing to have happened at their companies so far this year. (Those tweets use hashtag #bestthing.)
Their video tweets, all 21 of them, are embedded below.
If you’re on Twitter, all of the video tweets were tagged with #lvmktmattress. But, the best way to see them at Twitter is by scrolling through Sleep Savvy‘s recent tweet stream. When you do, please retweet your favorites!
Here are our Las Vegas Market video tweets, in no particular order. Enjoy!
Elizabeth Dell’Accio of Blu Sleep Products describes the new, washable Purity memory foam pillow:
Blu Sleep Purity #pillow is machine washable memory foam and so breathable #lvmktmattress #LVMKT pic.twitter.com/2aR5bAFVrd
— Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Therapedic’s Gerry Borreggine says the Tommy Bahama Home mattress collection has been an enormous success for the company:
#bestthing Gerry B at Therapedic on Tommy Bahama bed #lvmktmattress #lvmkt pic.twitter.com/VTcAw44rUN — Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Jennifer Hockey of Fashion Bed Group by Leggett & Platt introduces Sn@p, an easy-to-assemble complete bed–and it’s UPS-able, too:
Fashion Bed Group intros UPSable Sn@p innovative complete bed in 6 styles #lvmktmattress pic.twitter.com/AKgLk7xGbc
— Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Sales are up this year and consumers are giving us rave reviews, says Spring Air’s Rick Robinson:
What’s the #bestthing to happen at Spring Air this year? #lvmkt@mattress #lvmkt @springairinc pic.twitter.com/DiCNIbQ0mt — Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
‘Sooo’ … I’m sorry, Denny, to cut you off mid-sentence! But, congratulations to Boyd Specialty Sleep on the Sleepy’s business and the innovative Broyhill-branded Cube mattress.
Soooo … Boyd Specialty Sleep, what’s the #bestthing ? #lvmktmattress #lvmkt pic.twitter.com/RdBpFkFhJE
— Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Protect-A-Bed’s Warrick Bell urges you to learn more about the Rem-Fit Life Challenge:
Rem~Fit Life Challenge is #bestthing to happen this year Warrick at Protect-A-Bed says. #lvmkt #lvmktmattress pic.twitter.com/C1sCaTkmz0 — Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Harry Constantino hits his mark–Why easy-ship DreamSmart by Soft-tex is on a roll:
Ready-to-roll DreamSmart by Soft-tex is a smashing success, Harry says. #lvmktmattress #mattress pic.twitter.com/NEONCCnICf
— Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
In two parts totaling 47 seconds, Owen Shoemaker explains how improved King Koil Extended Life mattresses stand up to extra-heavy use:
Owen explains XL Extended Life mattress coll pic.twitter.com/lNa57f6Im3 — Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
Owen-Part II King Koil Extended Life has been built to last #lvmktmattress pic.twitter.com/oiy4viEQS1
— Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
Joe Hunt touts the success of Knickerbocker’s emBrace bed frame:
Why Knickerbocker emBrace is rocking it #lvmktmattress #bestthing #mattress pic.twitter.com/k0iKDGLwyq — Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
XSENSOR is relishing having its own show space at Las Vegas Market, Stephen Anstey says:
XSENSOR is having long good mtgs in its new space #lvmktmattress pic.twitter.com/bPcq64wWrV
— Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
PureCare Glacies are cold sheets for hot sleepers, says Sean Bergman:
These sheets are cool, Glacies by PureCare #lvmktmattress #bedding pic.twitter.com/hAK1A3w1TO — Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
Valerie Stranix tiptoes through the Natura showroom on the “Path to Purity”:
Introducing the Natura Path to Purity beginning with Green Spring #lvmktmattress #mattress pic.twitter.com/CyQlvmqrUL
— Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
Interest in “natural” and “organic” bedding is on the rise, says Savvy Rest’s Dominick Palamenti:
Savvy Rest sees growth in the natural and organic space #bestthing #lvmktmattress #mattress pic.twitter.com/cXDUTlfbRD — Sleep Savvy Magazine (@SleepSavvyMag) August 4, 2015
Tempur Sealy celebrates Sealy Posturepedic’s 65th year with an Anniversary collection, says Aubrey Collier.
Celebrating 65 yrs w/ Sealy Posturepedic Series Anniversary Edition #lvmktmattress #mattress pic.twitter.com/gv08memiEp
— Sleep Savvy Magazine (@SleepSavvyMag) August 3, 2015
Jake Neeley describes the “natural” ingredients in Malouf’s product lineup:
Malouf emphasizes its natural product components #lvmktmattress pic.twitter.com/6HTlIvhsOU — Sleep Savvy Magazine (@SleepSavvyMag) August 3, 2015
According to Spencer Nicholls, the Downton Abbey collection from Kingsdown evokes the luxury of a bygone era–and a popular TV series.
Kingsdown launches the #DowntonAbbey collection #lvmktmattress #mattress pic.twitter.com/alkv3LhUbL
— Sleep Savvy Magazine (@SleepSavvyMag) August 3, 2015
Tiffane Thompson explains the highs and lows of new Tempur-Contour pillows at Tempur-Pedic.
Tiffane Thompson on new Tempur-Pedic Tempur-Contour #pillows #lvmktmattress pic.twitter.com/he9okM6fxE — Sleep Savvy Magazine (@SleepSavvyMag) August 3, 2015
In the DreamFit Complete Selling System, the mattress sale always begins with the pillow, says Cindy Williams.
Cindy Williams explains DreamFit Complete Selling System. #lvmktmattress #pillow pic.twitter.com/0OApQjm5kD
— Sleep Savvy Magazine (@SleepSavvyMag) August 3, 2015
With a very broad smile in the very next frame, Simmons’ Michelle Montgomery introduces a Beautyrest TV spot called “Champagne;” not surprisingly, it has more than 640,000 YouTube views.
Beautyrest Champagne TV spot has racked up 600,000 views on YouTube! #bestthing #lvmkt #lvmktmattress pic.twitter.com/cK0jhnkJp4 — Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Pillows won’t slip off your adjustable bed with Reverie’s Luxe Performance sheets, says Lisa Tan.
Reverie Luxe Performance collection is expressly for power bases #lvmkt #lvmktmattress @reveriesleep pic.twitter.com/Mntg3Jw5L4
— Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
Flawlessly, Julia Rosien provides a quick rundown of the new Restonic Reality app for RSAs.
The incomparable Julia Rosien @restonicbeds touts Restonic Reality app #lvmktmattress #mattress #lvmkt pic.twitter.com/AMpiaLzf1l — Sleep Savvy Magazine (@SleepSavvyMag) August 2, 2015
