New York-based trade group the American Down and Feather Council, a section of the Home Fashion Products Association, is distributing free, downloadable Down and Feather Marketing Toolkits aimed at consumers and home furnishings industry members.
The first two marketing toolkits—The Natural Benefits of Down and Feather and The Health Benefits of Down and Feather—feature marketing materials giving ADFC members, bedding retailers and buyers, or consumers, educational materials on the benefits of down and feather products.
Each kit has a down and feather infographic, point-of-sale signage, customizable press releases, images and more. They are updated throughout the year and each has a specific theme.
A central mission of the ADFC is to help maintain and improve the quality of down and feather products sold through its Labeling Compliance Program. Established in 2006, the program establishes strict regulations for the U.S. down and feather bedding industry and ensures that any product with the ADFC Seal of Approval has been tested and certified in accordance with standards set forth by the International Down and Feather Bureau.
Industry members dealing in down and feather products are invited to download customize and share ADFC’s toolkits on their own websites or through social media, as well as with staff and customers.
Please report errors and corrections to BedTimes.
