Talalay Global, the Shelton, Connecticut-based latex supplier and finished products manufacturer, has promoted Ed Reardon to the new position of executive vice president of its direct-to-retail division, Pure Talalay Bliss.
Reardon is a mattress industry veteran who previously was vice president of sales for Bliss products in the Eastern United States. He now oversees sales across the United States.
In his new position, he continues to report to Kimberly Fisher, president and chief operating officer of Talalay Global.
“Ed has a keen understanding of the Pure Talalay Bliss brand and an exceptional ability to articulate the Bliss message,” Fisher said. “This year we are continuing our focus on growing both awareness and demand for Talalay products versus products made with other materials.”