Sage Michaels, a senior at Reed College in Portland, Oregon, who describes himself as a “professional sleeper,” asked Lexington, Kentucky-based Tempur Sealy International Inc. for a sleep sponsorship, and the company was so impressed with his YouTube video and sleep resume it was happy to oblige—in a big way.
Representatives from Tempur-Pedic and local retailer BedMart Superstores showed up on Michaels’ doorstep early one morning (while he was sleeping) and presented him with a new Tempur-Pedic mattress, adjustable base, pillows and personalized, embroidered Tempur-Pedic “Sleep Champion” pajamas and robe.
Michaels’ response: “This is incredible. I’m in shock.”