Fort Lauderdale, Florida-based Sibose LLC, a mattress maker that launched the Spink & Edgar USA brand in January, recently unveiled the SpinkandEdgarUSA.com website. The goal of the site is to introduce American consumers to the venerable British bedding brand, according to a news release.
Spink & Edgar USA turned to St. Louis-based web developer Studio C5 to build the site and tell the luxury bed brand’s wool, linen and hemp “Farm to Bedroom” story.
The website features original videos and a blog that bring a fresh perspective to the type of sleep information typically found at manufacturer’s websites, the company said.
Mark Quinn, Spink & Edgar USA chief executive officer, has produced a number of video monologues hosted at the site that touch on the advantages of his company’s products.
The site also offers consumers the opportunity to subscribe to the new online publication The Scholar, which covers a wide range of sleep-related topics.