Display and branding supplier Colonial LLC has launched a modernized website designed to be engaging and user-friendly with a great user experience on mobile devices, said Mark Hobson, president of the High Point, North Carolina-based company.
The new site features “The Colonial Rules” video series, starring Hobson, who lays out Colonial’s “12 Design Principles” meant to help clients sell more beds.
As a show of support for the Better Sleep Council, the consumer-education arm of the International Sleep Products Association, and to encourage others to do the same, the site also provides a link to the BSC’s new shopper tool, the Better Bed Quizzz.
“Although we are a business-to-business site, we wanted to lead by example and include the BSC’s quiz,” Hobson said.