Protect-A-Bed Adds Houston as REM-Fit Brand Ambassador

Chicago-based Protect-A-Bed has named Kevin Houston head coach and brand ambassador for its health and fitness-inspired REM-Fit product line.

Houston had been the acting REM-Fit fitness adviser for two years. At the same time, he also owned and operated The Box gym in Highland Park, Illinois, for three years. He previously served in the U.S. Navy for 10 years on the USS Annapolis, specializing in nuclear engineering.

In his new role, Houston is responsible for leading REM-Fit’s recovery tour with the Recovery Station, bringing a fitness perspective to future product development, and developing and managing REM-Fit’s sponsorship program for athletes. Houston also will implement wellness programs within the Protect-A-Bed company, including personalized plans for each employee, and continue serving as the host of the REM-Fit Life weekly YouTube video series.

“Kevin’s passion for exercise, wellness and recovery, coupled with helping others become better athletes, has directly contributed to REM-Fit’s success,” said James Bell, chief executive officer of Protect-A-Bed. “His expertise will help us continue to grow our programs and help us stay ahead of the curve when it comes to fitness and sleep technology.”