Mattress major Tempur Sealy International, based in Lexington, Kentucky, is rewarding PGA Tour players and their fans with Tempur-Breeze beds in a campaign called Sleeping on the Lead.
Tempur-Pedic is the PGA’s official mattress.
The campaign started in June and concludes Sept. 25 at the Tour Championship by Coca-Cola in Atlanta. Each player who wins one of the selected events after having the 54-hole lead—a feat commonly called “sleeping on the lead”—receives a bed. Fans get in on the action by signing up for the sweepstakes at TempurPedicGolf.com. Each week, if the 54-hole leader wins the tournament, one entrant selected at random receives a Tempur-Breeze mattress set. If the 54-hole leader does not win, the consumer receives a pair of Tempur-Cloud pillows.
PGA player and Tempur-Pedic brand ambassador Hunter Mahan is helping Lexington, Kentucky-based Tempur Sealy promote its Sleeping on the Lead campaign.
“For years, players have understood that practice, good nutrition and overall fitness can improve their game, but equally, if not more important, is getting consistently great sleep,” said Hunter Mahan, PGA Tour player and Tempur-Pedic ambassador. “I’m excited to work with Tempur-Pedic again to showcase just how much sleep matters, especially when getting ready to compete.”
