Mattress maker Tempur Sealy International has launched a campaign to surprise a select group of new homeowners with a Sealy Posturepedic mattress and other gifts on the first night in their new home.
Called First Night, the campaign is brought to life through digital content that captures the “astonishment and heartfelt reactions” of homeowners being surprised at their new homes with Sealy Posturepedic Hybrid mattresses and pillows for each person in the family, the company said in a news release.
The Cregg family, which recently relocated to Charlotte, North Carolina, were lucky recipients of new mattresses and gifts as part of Lexington, Kentucky-based Sealy’s First Night campaign.
“Closing on a new house and experiencing the first night at home is a special milestone in consumers’ lives, but it can also be stressful,” said Scott Thompson, chair, president and chief executive officer of Lexington, Kentucky-based Tempur Sealy. “This campaign lets these lucky homeowners know that Sealy is proud to support them as they embark on such an exciting time of their lives, while also helping make their ‘first night’ experience easy and comfortable.”
