Radium Foam, the Maastricht, Netherlands-based maker of Vita Talalay latex foam, is introducing virtual-reality glasses that it says help users relax by simulating a forest or ocean environment with sight and sound.
Starting Dec. 1, consumers who purchase products containing Vita Talalay latex will receive a free pair of glasses. They also will be available for sale at an upcoming Vita Talalay e-commerce site.
“After a long day of activities, it can be hard to ‘turn off’ your stress and focus on recharging your energies,” said Cees Zielman, Vita Talalay general manager. “Vita Talalay disrupts the industry by creating a natural virtual-reality experience for the bedroom. It is an innovative way to bring people into the right state of relaxation before sleeping. The Vita Talalay Virtual Reality Experience reinforces our efforts to bring the healthiest state of sleep to our consumers by transforming their bedroom into a natural oasis, providing a unique state of relaxation before falling asleep.”